Townsville is poised to solidify its status as the leading events hub of the region, with the unveiling of the new Eventify Townsville North Queensland Portal by Townsville Enterprise this week.
The pioneering platform aims to revolutionise how local businesses interact with event attendees and provides local businesses with the opportunity to showcase their activations, pop-up events, offers and deals in and around major events in the city.
The portal has been designed to capitalise on the increased traffic in our region, pre, during and post a major event to better activate the commercial benefits, provide an exceptional visitor experience and drive strong economic returns for local businesses.
Lisa Woolfe, Director of Visitor Economy and Marketing of Townsville Enterprise, says this innovative approach to activating major events across the city will help to create a festival atmosphere that drives commercial outcomes.
“With global superstar P!nk coming to Townsville and attracting almost 20,000 out of region visitors, there is no better time to bring the city to life. We want to turn Townsville pink over the weekend and provide multiple reasons for people to stay a little longer and spend a little more,” says Mrs Woolfe.
“This is our opportunity to set the standard for events and we want to roll it out each time a major event comes to town.
“We are calling on all businesses to put their creativity to the test – pink cocktails, pink burgers, free bus transfers, new pink-inspired tours, dance parties and the list goes on. Eventify will then collate all these opportunities and share them with the community, our visitors and importantly the ticket holders.”
Tom Kimball, Queensland Country Bank Stadium General Manager, says the platform will be a remarkable catalyst for regional growth.
“P!nk has kicked off her Australian tour, with the show getting rave reviews so we can’t wait until Summer Carnival heads our way next month,” says Mr Kimball.
“An artist of this caliber is a big deal for Townsville and a huge opportunity to show other artists and promoters what can be achieved at Queensland Country Bank Stadium.”
Image credits: All images supplied
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