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About BD Mag

BDmag is a multimedia platform dedicated to showcasing North Queensland’s job generators and innovators to encourage growth, tourism & investment in Townsville.

The quarterly business development print magazine is distributed in Townsville, Ingham, Burdekin and Charters Towers.

BDmag offers cost effective print and online advertising solutions that reach a highly engaged audience, yet proudly supports the wider business community with free publicity opportunities to share stories of growth, innovation and knowledge sharing through guest post articles.

Our History

BDmag was founded in 2017 by Maddy Voinea and Sarah Jones to positively change public perception, encourage investment and inspire growth in Townsville and North Queensland.  The magazine immediately resonated with the local business community and published eight issues before ceasing publication in December 2018.

As one of the original freelance writers with the BDmag team, and through her work as a PR Consultant, Julie Johnston felt there was a significant gap in the market for a local publication which provided publicity opportunities for businesses. The COVID-19 lockdown in early 2020 resulted in significant hardship for many local businesses, but also resulted in many inspirational stories of resilience and innovation.  Determined to bring back a publication to support and inspire the business community, and with Maddy and Sarah’s blessing, Julie relaunched BDmag in a digital format and trialled a new look digital magazine.  Due to growing demand from advertisers and readers, BDmag returned as a quarterly print publication in July 2021 and has firmly established itself as a high quality publication that engages and inspires its audience, while offering advertisers an affordable and targeted medium with return on investment.

We acknowledge and thank Maddy, Sarah and Jaz for their passion and dedication to BDmag in the past, and their ongoing support in our new chapter.

Our Team

Julie Johnston

Editor and Business Development Manager

Julie Johnston has 20 years’ experience working in media, marketing and video production, and is skilled at finding the beating heart of a story.  She works with small to medium businesses, entrepreneurs and thought leaders to build their credibility and gain valuable brand exposure through media exposure.  Julie shares this knowledge through group workshops and one on one coaching to empower others to create their PR.

In May 2020, Julie launched BDmag, a quarterly print magazine and online platform to showcase North Queensland’s leading businesses, entrepreneurs and innovators.  Her passion for storytelling is interwoven through her hobbies as an active member in the local theatre community and an award winning playwright.

Julie has a diverse work history across two decades that includes PR, marketing, event management and video production but the common thread that ties them all together is a love of sharing the beating heart of a client’s story.

As the owner of Creative Concepts PR, she works with small to medium businesses, entrepreneurs and thought leaders to build their credibility and gain valuable brand exposure through media exposure and hosts group workshops and one on one coaching to empower others to create their own PR.

Julie’s passion for storytelling and providing a platform for locals to share their voice in the media is the driving force behind her role at BDmag. Born and bred in Townsville, but with several years of international travel under her belt, Julie believes North Queensland deserves a dedicated media platform to shine the line on the incredible businesses, entrepreneurs and innovators, many of whom go unrecognised for their role in driving the local economy.

Julie is an active member of Townsville’s theatre community and an award-winning playwright whose short scripts have been performed internationally. In 2016, her full-length play, Displaced, was performed locally by Full Throttle Theatre Company.

Georgie Desailly

resident Writer and Admin SUPPORT

While the global pandemic has put her plans of studying her journalism degree and commencing a program with The School of The New York Times on hold, Georgie has been integral to the relaunch of BDmag as our resident writer and administration assistant. 

Georgie liaises closely with our advertisers to ensure all advertorial copy and artwork is received on time.

Georgie is passionate about giving back to the community, and is a regular volunteer with St Vincent De Paul and Ronald McDonald House Charities.

Jasper Johnston


Before making the move to Co.Habitat, the BDmag team worked at Julie’s kitchen table, and Jasper thrived in his role of keeping us calm and centred amidst the chaos.

Jasper is also a very enthusiastic door greeter for anyone arriving for a meeting, and likes to make himself heard Zoom meetings. He’s a good sport about being used in publicity photos to shamelessly boost social media engagement, probably because he knows he’s the best looking team member, which is lucky for him because he often sleeps on the job.

The Team Behind the Team

Our team is supported by a wide range of local businesses, contractors and industry partners who work alongside us to ensure that we are delivering a high quality publication with a diverse range of content relevant to North Queensland’s businesses, entrepreneurs and innovators.

Kate Banville

Defence Writer

Kate is a freelance journalist who draws on her personal military experience of serving in the Australian Army to report on matters relevant to the defence community, and her work is regularly published nationally and internationally.

The defence sector is a significant contributor to our local economy and lifestyle, so we are thrilled to have Kate’s in-depth knowledge and passion as part of our writing team.

Elisabeth Silvester

Freelance Journalist

Elisabeth is freelance journalist who has a passion for human interest and tourism related stories. 

She moved to Townsville for her career and fell in love with the city and its people, and has since relocated her husband here.

Phil Copp

Photography Partner

Phil has gained quite the reputation for his stunning photographs of Townsville and surrounding regions, but he is also skilled in corporate photography and offers local and regional photography workshops.

Phil is a local BNI member and is passionate about supporting local businesses  – he was one of the first to reach out and throw his support behind BDmag in our early days and we love having his smiling face in our extended team.

Sonia Warrell

Photography Partner

Sonia is the owner of Hello Muse, a marketing and photography service to help businesses grow and connect with clarity and purpose. 

We love Sonia’s ability to capture the true essence of a person’s personality in portrait photography.

Sonia shares BDmag’s vision for supporting emerging entrepreneurs and the business community, and we are thrilled to have her share her talents with us.

NPS Print Co

Design and Print Partner

A chance meeting with NPS Print Co was the catalyst for relaunching BDmag as a print magazine. We didn’t just need a printer, we needed people who could collaborate with us and share their expertise to ensure we delivered a high quality magazine. As a family owned business with a great team, they’ve been an incredible support to us as we’ve navigated the world of magazine publishing.  John even moonlights as our courier, keeping Mount Isa stocked with copies of BDmag on his regular business trips!

NPS Print Co offer high quality and cost-effective print solutions to the individual and corporate customer, including business cards, commercial signage, letterheads and wallpaper.  Their graphic design team take the lead on the design of each issue of BDmag and work closely with us in shaping the content and layout.

They also offer a range of modern and ergonomic chairs, desks, storage and tables through NPS Commercial Furniture, so we’re always comfortable when we go in to meet with them!


IT Support Partner

As our business has grew, we had a hunch we could benefit from IT support, but after talking to the good folk at ADITS, it became very apparent that we needed IT support – asap!

The ADITS team highlighted the importance of having a secure network to protect our customer data, and we now have peace of mind that our files are cloud based and not at risk of being lost if something happened to our devices.

We love that with just a quick email to the ADITS help desk, we soon have a call from the friendly (and patient!) support team who can log in to our computer remotely to fix any issues and get us back to work sooner.

Co.Habitat Co‑Working Space

Home to BDmag

We’re proudly located in Co.Habitat Co-Working Space, and love using the break out spaces and meeting rooms for interviews or client visits. It felt like a big step to move from the kitchen table with the dog at our feet, but it has been the perfect stepping stone for us to grow and build our business connections. Having an office has increased our productivity and created time efficiency by being located in the city.

Plus, Josh helps us out when we’re in a jam with technology or operating the coffee machine…which is more frequent than we’d like to admit!

Mitchell Creative

Website Support Services

The Mitchell Creative team designed and host the BDmag website, and support us with graphic design and reporting as required.

They’re efficient and friendly, and best of all, they are conveniently located in Co.Habitat Co-working Space, which makes it easy for a quick chat when we’re in a jam!

Industry Partners

Thank you to North Queensland’s peak industry bodies for sharing their expertise and guidance to ensure our content is relevant and accurate.  There are too many people and organisations to list, but we appreciate every contribution, big or small, that helps make BDmag a success. As a small team, we can’t do it without you.