Business

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In the past two decades I have recruited, managed and developed remote teams of people to deliver both mine and my client’s objectives around the world.  Balancing the two sets of objectives with remote teams (and different time zones) can be challenging and indeed a lot can go wrong.  Let’s look at some classic mistakes […]

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Food

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A network of local support was the key ingredient for a speciality cake-decorator keeping her business open during the lockdown. Over the space of a few days Laura Dawson, from Cute as a Cupcake, lost over eighty-five percent of her business when all large gatherings, including weddings, were banned due to COVID-19 restrictions. Laura’s primary […]

Innovators

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When COVID-19 brought the world to a standstill, IT support company ADITS’ marketing calendar was wiped, with training events and other campaigns cancelled. Marketing Manager, Shannon Willcox had been listening to podcasts to gain insight into how other businesses were approaching the pandemic, when she had her lightbulb moment and realised they could create their […]

Tourism

POINT OF SAIL: Race Week Adding Boom To The Region

Legend has it that Magnetic Island got its name when Captain Cook exclaimed that the island had a strange magnetic effect on his compass as he sailed through our waters in 1770. Whatever the explanation, there’s no denying that the unique pull exerted by ‘Maggie’ continues to lure crowds in their droves to this quintessential […]