Townsville North Queensland is Up for Unexpected, with the new tourism brand launched by Townsville Enterprise at the International Media Marketplace in Sydney at the end of February.
The presentation included an unexpected song by home-grown talent, Trent Bell, which is now available for streaming. The brand and tagline were created after 12 months of research and led by a steering committee of marketing experts, and will form the basis of marketing campaigns to welcome visitors to the region.
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