The creation and appetite for green jobs is on the rise – presenting Townsville as a strong contender for professionals and skilled workers across the country looking to redefine success and prioritise work-
life balance, while maintaining a desirable lifestyle complimented by a stunning natural environment.
For many regions, offering meaningful, purposeful careers and the utopian ‘balanced’ lifestyle is a challenge, but recent research has placed Townsville as a top destination for regional relocators.
As the thirteenth largest city in Australia, and by far the largest population base in Northern Australia, the Townsville region has one of the most diverse economies in regional Australia. Widely recognised as the commercial hub of Northern Australia, it is currently at the forefront of an enviable green manufacturing runway to achieve the nation’s net zero targets. Over the next five years, the region will deliver over $14.1 billion in committed projects, over 50% of which are defined as green industry projects.
- North Queensland’s total project pipeline valued at $34 billion. *
- Equates to 4,975 ongoing jobs, and 17,342 construction jobs.
- Top five largest economy in regional Queensland, contributing $21 bullion in GRP/annum.
- Townsville is one of the only nine cities in Australia certified as an Eco Destination
With the city’s long sustainability journey recognised now by Eco-Destination certification, Townsville’s focus on emerging industries such as renewable energy and green manufacturing has meant that green projects make up more than half the pipeline’s value. This has strengthened the region’s profile not only as a sustainable investment destination, but also a future-proofed community by relocators looking to make a long-term move.
Over the next five years, the project pipeline will create a demand for over 22,000 new skilled workers. Understanding the latest in Australian sentiment, perceived barriers and opportunities for relocators will be key to the region’s success.
Recent research conducted by Townsville Enterprise found that regional relocations for metro-city residents has never been more appealing, with one in five metro residents considering a move to regional Australia, and over 81% of Australians more focused on achieving simplicity and resisting the pressure of ‘hustle culture’.
Townsville Enterprise CEO Claudia Brumme-Smith says the city’s offer is appealing to metro-city relocators looking for balance.
“Townsville is a place that offers the best of both worlds, where world-class innovation and nature coexist, and over 93% of regional relocators through the survey agreed the region had strong appeal as a place to live and work,” says Claudia.
“With over 77% of potential relocators considering a move in the next three years yet undecided about their final location, and 56% considering relocating to a larger coastal centre, Townsville is in the pole position as the preferred liveable city of choice.
“Right now, the critical focus needs to be on raising awareness nationally for our great city. Together,
we need to elevate community pride and hero our major events, tourism offers, and industry good news stories, accompanied with a strategically targeted and funded liveability campaign aimed at southern markets to ensure the advantages of Townsville are clearly understood.”
| WHY TOWNSVILLE? |
|---|
| Natural Beauty: Easy access and appreciation for the natural environments that surrounds Townsville and how this contributes to an enhanced quality of life. Relaxed Lifestyle: Opportunities for relaxation, outdoor activities, and the general vibe that feels like a perpetual holiday. An enjoyable and fulfilling way of life. Simple lifestyle creates balance.’ Community: Sense of belonging, friendliness, and community spirit they anticipate finding in Townsville. Another marker of a relaxed and easy-going lifestyle. Affordability: The economic advantages of living in Townsville – in particular, lower cost of housing. Climate: Warm climate and sunny days are a draw for many – referencing the climates positive impact on outdoor activities and health as key reasons for considering a move. The Right Size: Strikes a balance between urban conveniences and community atmosphere. |
Townsville Enterprise, and key industry partners, have united to deliver a national liveability campaign aimed at attracting skilled workers to deliver the forecasted $34 billion project pipeline. Read the story here
*Captures projects valued at $10 million or more, includes all stages of project lifecycle along the North and North West corridor [Townsville – Mount Isa]
Image credits: Townsville Enterprise
Click here to view the latest BDmag stories
