BDmag is a multimedia platform dedicated to showcasing North Queensland’s job generators and innovators to encourage growth, tourism & investment in Townsville.
Founded in 2017 by Maddy Voinea and Sarah Jones, BDmag aimed to positively change public perception, encourage investment and inspire growth in Townsville and North Queensland. The magazine immediately resonated with the local business community and published eight issues before ceasing publication in December 2018.
As one of the original freelance writers with the BDmag team, and through her work as a PR Consultant, Julie Johnston felt there was a significant gap in the market for a local publication which provided publicity opportunities for businesses. The COVID-19 lockdown in early 2020 resulted in significant hardship for many local businesses, but also resulted in many inspirational stories of resilience and innovation.
Determined to bring back a publication to support and inspire the business community, and with Maddy and Sarah’s blessing, Julie relaunched BDmag in a digital format and trialled a new look digital magazine.
Due to growing demand from advertisers and readers, BDmag returned as a quarterly print publication in July 2021 and firmly established itself as a high quality publication that engaged and inspired its audience, while offering advertisers an affordable and targeted medium with return on investment.
Along with its parent company Creative Concepts PR, BDmag won ‘Best Micro Enterprise 2022’ at the Townsville Chamber of Commerce Business Awards, and Managing Editor, Julie Johnston, was named finalist in the ‘Emerging Business Woman of the Year’ category at the 2023 TBWC Bendigo Bank Business Womens’ Awards. Julie was also named ‘Communications Professional of the Year’ at the 2024 North Queensland Media Ball.
After four years and 16 print issues, in April 2025, BDmag released it’s final issue under the helm of Julie Johnston.
As such we are no longer taking article enquiries or contributions, or print or digital advertising bookings for our BDmag platforms.
We acknowledge and thank Maddy, Sarah and Jaz for their passion and dedication to BDmag in the past, and to Julie, Georgie, Meghan, Luke, Kaitlyn, and Sarah, along with the many contributors, freelance writers, photographers, advertisers, and the North Queensland community for their support throughout BDmag’s journey.
Julie will continue to help share the stories of North Queensland through her PR consultancy – Creative Concepts PR.
BDmag is a Townsville-based magazine and online platform, that focused on shining a light on North Queensland’s innovators, job generators and entrepreneurs whilst also focusing on business growth and development in our region.
BDmag has since ceased publication, with its final issue released on 1 April 2025.
