Townsville’s CBD has long been the historical and cultural heart of the city, but like many city centres, it has faced challenges in recent years. Recognising the need for action, UpTown Townsville was launched in January 2025 by the Townsville Chamber of Commerce. This new initiative is dedicated to reenergising the precinct through advocacy, activation, and strong partnerships.
At its core, UpTown Townsville is about collaboration. The initiative brings together business leaders, property owners, and key stakeholders to shape a vibrant future for the CBD.
Leading this effort is a diverse committee, including Craig Stack (Knight Frank), Debbie Rains (Gallivanter Travel), Heidi Turner (Townsville Chamber), Mark Kennedy (Counterpoint Architecture), Michael Kopittke (Business Consultant), Miranda Mears (Townsville Chamber), and Zammi Rohan (BES-Tville).
The committee’s work is supported by the operational expertise of the Townsville Chamber and funding from commercial partnerships and government grants.
Miranda Mears, President of the Townsville Chamber of Commerce, emphasises the importance of UpTown Townsville.
“The CBD is the historical and cultural heart of Townsville. With UpTown Townsville, we are taking steps to create a vibrant, thriving city centre that attracts foot traffic, supports local businesses, and delivers memorable experiences for locals and visitors alike,” says Miranda.
Initial meetings have been positive but it’s important to note that revitalisation won’t happen overnight.
“It has taken many small actions to get to where we are, and it will take many small collaborative actions to revitalise the CBD,” adds Heidi Turner, Townsville Chamber CEO.
This philosophy underpins UpTown’s key objectives – advocating for CBD businesses and landlords, activating spaces through innovative events and initiatives, positioning the city centre as a desirable destination, securing resources for sustainable growth, and fostering collaboration among stakeholders.
Senior Partner at Knight Frank, Craig Stack notes that the opportunity for transformation is already present.
“With occupancy above ground-floor levels at its highest in years, more than 11,000 people are working in the city centre,” Craig says.
“The opportunity now is to encourage these employees to engage with the CBD’s street-level offerings throughout the day.”
By bringing together passionate leaders, businesses, and the wider community, UpTown Townsville aims to reshape the CBD into a thriving hub of activity, innovation, and economic opportunity.
Now is the time to be part of the change. To learn more or get involved, visit uptowntsv.com.au.
Main image: L:R – Debbie Rains, Miranda Mears, Mark Kennedy, Heidi Turner, Zammi Rohan and Craig Stack.
Image credits: All images supplied by UpTown Townsville.
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