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Smart Automation Hub Opens its Doors

Imagine being able to use your voice to control the television, summon the vacuum with your phone and turn your A.C on while driving home from work. These high-tech advances may still seem like something from a dystopian world but thanks to a new state-of-the-art educational facility that has recently launched in Townsville, local automation company, CleverLife, is changing the way we operate within the home.


Manufacturing over 30 smart home products – from fans and down lights to sensors and cameras – CleverLife is an electrical product manufacturer founded two years ago by Ben Casley after he identified the benefits technology could bring to the domestic housing industry whilst working as an electrician.


“I was first attracted to the home automation industry in 2015 after I attended a trade show and witnessed the early developments of this technology,” says Ben, who has 15 years’ experience in the electrical industry working with High Voltage Automation and Control Systems.


“We took a trip to China in 2018 where we visited some factories and other trade shows and came back with a whole new vision for CleverLife and haven’t looked back since.”

Built around a connected system of computer devices, known as IoT (the internet of things), CleverLife has since become one of the largest suppliers of home automation and remote-control products in the market, and is quickly establishing itself as the leading Australian-owned smart home automation brand.


The company, which currently sells their devices nationally through their online store and marketplace, has recently gained global traction for their technological innovation and are working to capitalise off this interest to target overseas markets.


“As it stands Australia has the highest level of compliance in the world; this makes it quite easy for us to move into overseas markets with our devices – providing the voltage operating specs are the same which does sometimes limit the countries we can sell into,” says Ben.


“We are also really pushing to get a range of our devices into the Electrical Wholesale market, which would see us start to distribute nationally on a B2B scale. 


“We have seen some interest from lighting wholesalers in Tasmania as well as South Australia, so this is all a really promising sign of things to come.”


Despite this being a large industry, Ben says much of the technology is still relatively unknown to many people. Therefore, their new educational automation hub, which opened its doors to the region in January, uses showrooms to replicate the home environment and highlight how the technology operates in the domestic sphere.


“The CleverLife automation hub has areas set up like your own home, where you can sit and talk to the team, and get a true idea of what automation can do for you and see first-hand the benefits of integrated-living,” continues Ben.

“This innovation hub will now put Townsville on the map as one of the national leaders in automation technology as it is a first of its kind.

“There are certainly exciting things in the works for both CleverLife and the region.”

Georgie Desailly

Georgie Desailly

Georgie is BDmag’s resident writer who is passionate about entrepreneurship, sustainability and regional affairs. She is preparing to study with The School of The New York Times later this year before commencing her journalism qualifications.