SeaLink’s new ‘Making Memories’ campaign is a perfect example of what can be created when local businesses come together to help each out in order to promote the region.
Several local business pitched in to promote the island as a whole and showcase the experiences you could enjoy. This is different to the usual style, where a list of specific activities or accommodation options is usually presented.
This was an emotional piece filmed in a natural fluid style. It was designed to make the viewer feel as though they were there, living in the moment.
This is just a snapshot of what’s possible and is a sneak peak into how a group of businesses working together can benefit a region or industry.
What else can we do?
To see what else can be achieved when businesses work together, consider watching the viral Townsville 2.0 video.