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Pacific Lens

Pacific Lens


Established in 1998 by Mick and Carol Finn, Pacific Islands International (PII) is a locally owned business operating on a global-scale, employing over 26 people across four countries within the Finn Pacific Group, with staff offices based in Townsville and China.

PII is a wholesale materials supply company servicing the Pacific Islands, moving large volumes of materials including steel, building materials and food exports from Australia and Asia into Papua New Guinea (PNG) and the Pacific Islands.

“We’re a business based in North Queensland with an international lens,” says Ashley. “Advancements in technology mean that we are now connected to our suppliers, freight partners and customers with instant communication, so working and living in Townsville we can still connect easily with the world from this beautiful place we call home.”

With family values at its core, second-generation Managing Director, Ashley Finn, said the company has never looked to grow beyond its means.

“Under Mick’s leadership and guidance, the first 10 years the business grew quite quickly, expanding beyond its initial agencies of the CSR Building materials group to become a one-stop shop for our customer base in PNG and the Pacific Islands,” he said.

“The second decade saw PII expand into food and agri-business, as well as electrical and consultancy which has kept the business at the forefront of the industries which it operates in throughout the Asia Pacific regions.”

The company’s most recent growth has followed a similar suit, with the business working smarter with its existing customer base to leverage new opportunities.

“The business growth has really been organic and has developed using the networks we have established over the past 20 years of travelling the islands,” Ashley said. “It’s about knowing our markets, understanding the countries, cultures and people.

“By us consolidating and concentrating on our core business values and maintaining the relationships that my father had established, we’ve been able to scale up successfully.”

“By partnering with manufacturing companies with similar ideas and values to that of PII, we have been able to connect these materials to the markets where they didn’t have distribution previously,” Ashley explains. “In more recent times PII has worked closely with Austrade to expand into new regions such as Timor Leste and new markets including Agriculture.”

Ashley agrees that the opportunities that the Asia Pacific region offers PII, and many Townsville businesses, are there for the taking.

“One thing that I’m passionate about is developing more connections both in and out of Townsville. I currently Chair the Townsville Enterprise (TEL) PNG Economic Working Group and we are working behind the scenes to encourage Air Niugini to continue to have its direct service to Port Moresby and beyond.

Recent news of the Townsville Port expanding is also great news for our region and will enable better freight connections with Asia.”

And the benefits go far beyond that of their own local business with Ashley adding, “The role which we play in PNG and the Pacific Islands only enhances the lives of the communities we deal in by delivering quality building and construction materials to assist them to develop and grow.”

Pacific Island International are another example of how Townsville business can enjoy growth and prosperity on both the local and international stage, all while enjoying the many lifestyle benefits our beautiful part of the world offers. “Being born and bred in Townsville, it’s a special place to my family, we love living here,” Ashley said. “It’s the perfect place to run a business and bring up a family.”



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