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Local Venue Leading a $2billion Industry

Local Venue Leading a $2billion Industry


Generating over $2 billion dollars annually, the Australian wedding industry is big business, with the average wedding now costing over $50,000.

With approximately 22,000 marriages in Queensland each year, over 120,000 Australia-wide and the recent addition of same-sex marriage to the industry, demand for exceptional wedding and events venues has never been higher, or competition fiercer.

The Australian wedding market consists of approximately 40,000 businesses, making the client’s decision to select the best possible event partners, one that can be both time consuming and costly.

The Australian Bridal Industry Academy (ABIA) was established in 1996 to assist in setting standards in the ultra-competitive wedding marketplace and has hosted both state and national awards ceremonies for over 20 years, shining a light on the industry leaders setting the bar in the Australian wedding scene.

In June this year, the ABIA hosted its prestigious National Designer of Dreams Awards at The Star on the Gold Coast where North Queensland’s very own Mercure Townsville was awarded ‘Best Hotel Reception Venue’ in Australia.

All ABIA winners and finalists are determined solely based on the ratings provided by the brides and grooms of Australia. The ABIA Awards Program receives more than 25,000 registrations every year, who are invited to rate and review their wedding vendors. The ABIA state algorithm automatically calculates the ratings of each vendor in the 12-month nomination period and determines the ranking of all vendors in their respective categories.

Margaret Cotton, who has been part of Mercure’s specialist events team for over 10 years, said that staff is one of the key components of any successful event.

“When someone is planning an event, it is usually a long-term thing,” she said.

“With wedding planning especially, they are usually saving for a long time for their special day, so they are very emotionally invested and expect value for their money.

“Our staff understand that we have a great responsibility to deliver on our promise. We train our teams not only in exceptional customer service, but also the understanding that each of our clients has a story, and the part we play in that story.”

Set amongst 11 acres of lush tropical gardens next to ‘The Lakes’, Mercure is situated just minutes from our CBD and airport and designed to cater to an extensive range of events, with a variety of unique indoor and outdoor venues that sets this destination apart.

“Mercure has a mix of corporate, group, leisure and event business,” Margaret said.

“It is certainly a strength of the business that we can cater to guests from all sectors meeting their needs and expectations, which often differs.”

Competing in an industry demanding the very best of the best, these award winners prove that they continue to set the national standard in our local wedding and events scene.



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