Local women’s sexual wellness brand, HappyMash, is the newest brand to be recruited by Australia and New Zealand’s largest online retailer of sex toys, Wild Secrets.
Local founder, Anna Walsh, started her venture two years ago whilst on maternity leave with her second child, and with the onset of the Pandemic, she identified a gap in the market for pleasure products for women – by women.
“I wanted to build a platform for women where we could celebrate our bodies, pleasure and our experiences of sexuality, but this time from a female gaze,” explains Anna.
“These products are friendly, colourful and approachable to women of all ages, and I have a wide-ranging customer base, from women 60+ to Mums shopping for their daughters.
“This is selfcare redesigned.”
Anna’s ultimate goal is to ‘close the orgasm gap,’ and she is well on her way to achieving this after recently signing a collaboration with Wild Secrets, one of Australia’s leading online sexual wellness retailers across Australia and New Zealand.
Anna hopes the association with such a large and diverse retailer will see her brand reach new heights and a wider audience.
“This is just proof that you don’t have to be in the city smoke to receive success and catch those big contracts that, as regional Australians, we don’t often have access to.”