Townsville –incredibly diverse, wonderfully accessible and easy on the budget. It’s exactly what businesses love. It’s also why nationally successfully brand, The Coffee Club, choose to make Townsville their home for product and trend-testing.
The Coffee Club’s very own Advisory Council Chairman, Carolyn McManus, even calls this slice of paradise home. She says there are several benefits to making Townsville a testing arena compared to our big-city counterparts.
What are the benefits?
“In Townsville, you don’t have to spend the money to flood it out into places like Brisbane or Sydney. You can get exactly the same indication from a smaller sample group that doesn’t have ridiculous costs associated with it,” she says.
“You can also come up with product innovation and speak to the right people about it. Often in cities or bigger departments, you have to go through several different people before you find a person that can actually help. We cut out five or six of those steps in Townsville because we know exactly who can get it out of the ground.”
It’s not just the strong connections or budget savings that makes Townsville an attractive choice. Carolyn says that our diverse population also plays a huge part.
“The population is exactly the right size to experiment with,” she says, noting that when it comes to bigger cities it becomes a ‘numbers game’.
“Logistically, you can get to places quicker and get product to market quicker in Townsville,”
“Do it in Townsville, get your model right in Townsville.”
From there? Conquer.
Want to learn more about Townsville companies creating their own success? Check out this inspiring story about Townsville-based company TEi Services.