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THESE LEADERS ARE AT THE FOREFRONT OF INNOVATION AND DEVELOPMENT WITHIN THEIR FIELD. STRIVING TO IMPROVE NOT ONLY THEIR OWN BUSINESS, BUT OUR CITY’S PROSPERITY AS A WHOLE. OUR BDAMBASSADORS WILL BRING YOU REGULAR UPDATES ON THE LATEST NEWS, ADVANCES AND CONTINUOUS IMPROVEMENTS WITHIN THEIR INDUSTRIES. THIS ISSUE WE SPEAK WITH TOURISM AMBASSADOR CHRIS BRIGGS AND DEVELOPMENT AMBASSADOR PATRICK BRADY.


Chris Briggs / General Manager North QLD Sealink Travel Group

While Townsville isn’t yet globally renowned as a tourism ‘mecca’, our city and islands almost never fail to surprise and delight our first-time visitors. As a destination, we have so much to offer and be proud of.

Castle Hill offers Instagram worthy, panoramic views of our CBD, Strand and Magnetic Island nestled in the arms of Cape Cleveland and Cape Pallarenda. This stunning vista provides many visitors the grounding and bearings to explore our region and a long-held image that reminds them of their time in our beautiful city by the sea.

We have also become spoilt for choice when dining out with an abundance of restaurants, it can be difficult to choose where to dine. It is always with great satisfaction I take visitors for a breakfast along the Strand, or by night to enjoy a meal in the lights and atmosphere of the city, and each time I hear them remark on what a stunning part of the world we live in.

From Orpheus and Magnetic Island, to the city center and into our surrounding regional neighbours, there is every type of accommodation a visitor could wish to choose from; resorts, 5-star hotels, bungalows, hidden cabins, self-contained apartments, a caravan park on the beachfront, camping and backpacker dorms, we have it all on offer.

Confidence is being demonstrated through already completed projects, commenced projects and new projects on the horizon including a multimillion-dollar redevelopment of Pelorus Island, a connected network of walking trails for Magnetic Island, the Museum of Underwater Art and continued growth in events and festivals.

Our future as a growing tourism destination is bright as word spreads on our piece of paradise. Visitor numbers continue to grow and more collaborative efforts are undertaken to market our region. Those tourism businesses who are investing the time and effort needed to understand the expectations of visitors, adapting and reinvesting capital to meet those expectations, and then ramping up their marketing and social media presence are already seeing the rewards.


Patrick Brady / Executive Director Premise

At a recent presentation in Canberra, it was pointed out that Townsville could double in size without the need for a tunnel, subway rail line, or even a light rail.

We are resolving our water security issues, and we have ample developable land.

It is a fact that Townsville would be one of the least costly places in Australia to cater for our growing population. It is also a fact that Townsville is a desirable place to live, with our ample sunshine, non-existent traffic peak, outdoor lifestyle, and an increasingly crowded social calendar.

All we are missing at the moment are jobs to attract the population up this way. While we are currently reliant on (and grateful for) investment in public infrastructure (eg. stadium, water pipeline), we need to establish an attractive commercial environment for the private sector.

Unfortunately, investment choices in Townsville by the private sector are affected by uncertainty and higher costs, when compared to elsewhere in Australia, or indeed overseas. This requires some activation of levers by government, if they are serious about development of Northern Australia, and its capital, Townsville. Any costs incurred to even up the playing field, let alone give Townsville the advantage, can be recouped by the savings in deferred infrastructure in the metro areas. Private sector investment decisions are also made over a significant period of time, given the payoff times on these investments.

It is vital that our planning, infrastructure and vision is long-term to match this timing, to cement Townsville as a place to invest with confidence.

We need solid 50-year solutions to our land supply, ports, airports, transport links, water and energy. That doesn’t mean necessarily building all infrastructure now, but it has to be more than waiting until the situation is critical, or beyond, before resolving. Nothing will scare the private sector away quicker.

Something to consider.

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