Brand ambassadors can be game changers for businesses and organisations, often bringing a new layer of authenticity and reputational support. However, the success of these partnerships usually hinges on finding individuals whose personal values and stories resonate with the brand’s mission and core values.
This was certainly the case when Queensland Country Bank selected women’s rugby league superstar, Romy Teitzel, as their ambassador in 2023.
At just 25, Romy has already achieved incredible milestones in her career – two NRLW Premiership titles, a State of Origin victory, and a key role with the Brisbane Broncos. But what set Romy apart for Queensland Country Bank wasn’t just her impressive athletic record – it was her alignment with the bank’s commitment to supporting individuals through financial challenges.
Like many Australians, Romy has had to juggle financial pressures with her personal and professional aspirations – a balancing act that Queensland Country Bank strives to help its Members navigate.
“Until recently, NRLW players didn’t have multi-year contracts, which made financial planning tricky,” explains Romy.
“I’m now a professional athlete and a teaching student but have the same financial pressures as most people. But with the support of Queensland Country Bank, I’ve been able to focus on my goals – both on and off the field.”
Queensland Country Bank CEO Aaron Newman says that selecting an ambassador whose values align closely with the bank’s ethos was a top priority – something he believes is essential for any business or organisation when searching for the right partnership.
“As a member-owned bank, our mission is to empower our Members to take control of their financial future and achieve their personal goals,” says Aaron.
“Romy embodies this commitment in everything she does. Like so many of our Members, she has navigated her own financial challenges while always keeping focused on her dreams.”
Aaron also says Romy’s role as a community advocate and her dedication to empowering the next generation, particularly young girls looking to break barriers in sports and beyond, was another key aspect.
“As a proud North Queenslander, Romy is not only an outstanding athlete but a powerful role model who is community-minded and encourages others to dream big and push past their limits,” he adds.
“She’s the perfect embodiment of what it means to be member-owned—putting people first and supporting them every step of the way.”
For Romy, the partnership is more than sponsorship – it’s a shared commitment to making a meaningful impact.
“Working with Queensland Country Bank has been a natural fit,” says Romy, who now has her sights set on the Australian Jillaroos selection.
“They’re all about empowering people, and that’s what I strive to do both on and off the field.
“Whether it’s inspiring young girls to dream big or helping others make smart financial decisions, I’m proud to represent a brand that aligns with my values.”
FAVOURTE PLACES – a fast five minutes with Romy Teitzel
Favourite place for coffee:
- Brisbane – Industry Bean because they create their own blends and the space is beautiful.
- Townsville – Freelance Coffee because it’s delicious and such a cute little shop.
Favourite walk:
- Brisbane – around the Brisbane River. I love being close to water, enjoying the sunshine and fresh air.
- Townsville – The Strand. It’s always busy with great shopping options and eateries.
Favourite place for breakfast:
- Brisbane – Nodo because they have amazing house-made, organic food options.
- Townsville – C Bar because it’s just so hard to beat its location over the water.
Favourite hikes:
- Brisbane – Walking or running from the Storey Bridge around Kangaroo Point and back. What a scenic route.
- Townsville – Castle Hill!
Favourite holiday destination?
- Vietnam for it’s beautiful food, great shopping and picturesque destinations.
How do you start your day?
- Pilates or a walk and coffee is usually how I start my day, before getting into work and finishing with training.
Favourite book or podcast?
- I like listening to The Imperfect podcast. It’s interesting and funny but also helps me wind down after big days.
Best advice anyone ever gave you?
- Be present and be proud of yourself.
What 10 people would you invite to dinner?
- Mum, Dad, Morgan Wallen, Beyonce, Eminem, T Pain, Chris Hemsworth, Princess Diana, Cathy Freeman and Patty Mills.
Top three sportspeople who inspire you?
- Johnathan Thurston, Cathy Freeman and Serena Williams
Main image: Romy Teitzel
