After a decade as a nurse in Melbourne hospitals, Nicole Shir followed her passion for aesthetic medicine and founded Townsville Anti-Aging to help clients achieve their skincare goals. Her commitment to holistic treatments and natural rejuvenation led to the creation of Aura Oil—a luxurious facial oil designed to nourish, restore, and empower radiant skin.
Tell us about yourself and Aura Oil.
I spent 10 years working as a nurse in Melbourne hospitals before following my passion for aesthetic medicine. As demand for the treatments I offered grew, I established Townsville Anti-Aging, helping clients achieve their skincare goals. My deep belief in holistic treatments and natural rejuvenation inspired me to create Aura Oil – a luxurious facial oil designed to empower individuals with healthy, radiant skin.
What has been the most challenging aspect of owning Aura Oil?
The most challenging part of building Aura Oil has been managing the incredible demand. As more people discover the power of our organic ingredients and the results they bring, it can feel overwhelming to keep up. But honestly, it’s a challenge I take on with so much gratitude. It means that more and more people are trusting us to help them feel confident in their own skin. While it can be tough at times to balance growth with maintaining the quality I’m so passionate about, knowing that Aura Oil is making a difference in people’s lives keeps me motivated every single day.
What is a fun fact about yourself?
When I was younger, I used to dream of becoming a race car driver! It was always such an exciting vision for me, full of speed and adventure. Then in my late 20’s, I’ve discovered a new dream that drives me even more—one day, I hope to own my very own animal sanctuary. I’ve always had a deep love for animals, and the thought of creating a safe, loving space for them is something that inspires me every day as I continue to grow Aura Oil.
What is the best piece of career or business advice you have ever received?
To follow your passion and trust the journey, even when it’s not always clear. When you’re truly passionate about what you do, the hard work, the setbacks, and the challenges become opportunities for growth. Don’t be afraid to take risks or carve your own path—sometimes the detours lead to the most fulfilling destinations. And always stay authentic to who you are.
Going forward, what is next on the cards for Aura Oil?
Looking ahead, my vision for Aura Oil is to expand beyond where we are now and share the power of our organic, nourishing products with even more people around the world. I want to take Aura Oil to new countries and offer it to everyone, with a special focus on spreading its benefits throughout Australia. It’s my dream to see Aura Oil become a trusted name in skincare globally, empowering people everywhere to embrace healthy, glowing skin. Every step forward is a step toward making this dream a reality, and I’m so excited for what’s to come!
Main image – Nicole Shir
Images Credits – All images supplied.
Read more “5 Minutes With…” articles or fill out the Submission Form and share your own story!
