After experiencing a number of different jobs, from an auxiliary firefighter to working for an airline in New Zealand, Dan Cicero decided it was time to step out of his comfort zone and fulfil his dream of running his own business. What started out as door knocking and offering couch cleaning services quickly grew into Coastal Couch Care – a couch cleaning business focused on using only natural ingredients.
Tell us about yourself and Coastal Couch Care.
I’ve been captivated by the idea of running a business for as long as I can remember. At the age of 10, I worked with my father in his cleaning business, not out of obligation but driven by interest.
As I got older, I entered the workforce where I experienced just about every job there was to do. From serving in the fire brigade as an auxiliary firefighter, to working in hospitals and even an airline in New Zealand, where I resided for a year before Covid.
In 2022, I decided it was time to step out of my comfort zone and start my own business, so I went out and started knocking on doors to see who wanted their couches cleaned. From there, my idea came to life and grew into Coastal Couch Care.
We moved to Townsville from the Sunshine Coast, at the end of May, where we were servicing over 15 hotels, and operated domestically. Our aim is to build back up to this level of business and provide the same great service here locally, where we can also add value to the economic growth of Townsville.
I’m passionate about not only providing a good service for my customers, but also caring for their health and wellbeing and to achieve this objective within the businesses, we use high grade natural cleaning products and minimise water usage to ensure a positive effect on both our health and environment .Â
What has been the most challenging aspect of owning Coastal Couch Care?
Being so new to Townsville is now our newest challenge. Getting our name out there and building trust from the locals takes us back to square one in a lot of ways…but who doesn’t love a challenge!
What is a fun fact about yourself?
I have been playing piano since the age of  and I have performed in multiple bands in front of huge crowds!
What is the best piece of career or business advice you have ever received?
When it comes to business, a couple of quotes that really resonate with me are: “Fall in love with your business, not just your product,” and “Remember to use ‘ready, fire, aim!’ instead of ‘ready, aim, fire.'”
Going forward, what is next on the cards for Coastal Couch Care?
At this stage we are really focusing on building our customer base in Townsville. Our next steps would be to get more involved in local events, let people know who we are and build our brand to be the number one used natural couch cleaning service in Townsville!
Main image – Dan Cicero
Images Credits – All images supplied.
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